MADE TO BE YOUR OWN

ORIGINS

Champion began in Rochester, New York, in 1919 as a small company making practical clothing for warmth and wear. In the years that followed, the brand found its way into sports, supplying athletes, teams and institutions.

With that use came a practical problem: repeated washing caused sweatshirts to shrink. Champion responded by turning the fabric across the grain, creating what became Reverse Weave.

Champion first patented the Reverse Weave in 1938. The sweatshirts were heavyweight and durable, with later refinements adding ribbed side panels for greater freedom of movement.

  

Colleges, teams and companies made them their own, adding names, colors and insignia. Over time, the same sweatshirts eventually moved beyond sport and into everyday wardrobes, hip-hop, skate culture and fashion.

WHY REVERSE WEAVE KEEPS COMING BACK

Champion was one of Venice M’Art’s earliest collaborations. We chose Reverse Weave for the weight, the construction, the comfort, and the way a practical solution became a garment people made their own. 

From season to season, the crewneck keeps coming back in new colors, but the reasons we liked it haven’t changed. 

Today, the collaboration extends across Reverse Weave crewnecks, hoodies, joggers and shorts, alongside t-shirts and the Made in USA, Dreamed in Venice pieces.

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