MADE TO BE YOUR OWN

ORIGINS

Champion began in Rochester, New York, in 1919. By the 1920s, it was supplying athletes,teamsand institutions. When repeated washing caused sweatshirts to shrink, the company changed the construction: the fabric was turned across the grain, creating what became Reverse Weave.

Champion patented the first Reverse Weave construction in 1938. Heavyweight and durable, later refinements included ribbed side panels for greater freedom of movement. 

  

Over time, colleges, teams and companies made the sweatshirts their own, adding names, colors and insignia before the same pieces moved into everyday wardrobes, hip-hop, skate culture and fashion. 

WHY REVERSE WEAVE KEEPS COMING BACK

Champion was one of Venice M’Art’s earliest collaborations. We chose Reverse Weave for the weight, the construction, and the way a practical garment became something people made their own.

The crewneck has returned in new colors over time because those reasons still hold. 

Today, the collaboration extends across Reverse Weave crewnecks, hoodies, joggers and shorts, alongside t-shirts and the Made in USA, Dreamed in Venice pieces. 

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